NUR collection is the pinnacle of Italian sanitary-ware engineering and design. Art director and designer Massimiliano Braconi crafted an impossible bend, never seen before in porcelain-made washbasins. The collection marks a new beginning of Alice as a pioneer of innovative design mixed with art and engineering advancements, bringing the company among the industry leaders as a key player in the sanitary-ware business.
The edges of the NUR washbasins require the classical “poured-in mould” process to be revisited to accommodate the “sottosquadro” bend of the curve. Their artisans have to intervene and gradually remove the chalk moulds by hand to allow a multi-stage drying process. The negative curve of the edge represents the new aggressive and ambitious attitude of Alice Ceramica.
Alice Ceramica offers all its washbasins, WCs, bidets in 12 beautiful colours.
Aside from the classic pearl shiny white, they can apply their special colour mixture to any product and “cook” it alongside the porcelain to permanently embed it below the surface – this makes it safe from scratches and permanent.